LA skyline with palms

5 benefits of expanding your Austin-based company to Los Angeles

Expanding your Austin-based company to Los Angeles can be a great step for many businesses. But, it can be quite scary and risky to do so without proper research. Since there are many more benefits than risks involved in this endeavor, we will be focusing on that today. Now, let’s see what are those benefits!

Benefits of expanding your Austin-based company to Los Angeles

As mentioned before, there are many benefits to taking this step. Those benefits are:

  • Diversification
  • Better credibility
  • Beating your competition
  • Access to new talent
  • Attracting new customers

Now, let’s see what are the best ways to approach these benefits and make the most out of them.


Many firms, especially those that are expanding, will find this to be quite beneficial. Expansion into new markets may appear dangerous, but if done correctly, it may safeguard you from risk. Consider this scenario: you have a successful firm in one state, but new restrictions make producing your final product more expensive, reducing revenues. You can counter these potential losses in other areas through worldwide investments and locations or even a simple expansion to Los Angeles.

When things are slow in one part of the nation, another may be thriving, guaranteeing a constant income regardless of global events. You may also diversify your earnings by adding new items and other unique offers in a different area. This is as simple as organizing your self-storage unit and is commonly necessary at some point!

Better credibility

Another significant advantage of expanding your Austin-based business to Los Angeles is the chance to boost your credibility among a wider audience. Part of the reason for the most successful organizations’ success is that they have established a trustworthy relationship with a large audience. This not only aids in the success of your expansion but also future-proofs your business by ensuring that first-time purchases become recurring clients. This is the most common way of growing your brand awareness, especially if your product is superior to the competition.

Two men shaking hands after successfully expanding an Austin-based company to Los Angeles
Establishing a good connection with your customers will aid you in building better credibility

Establishing trustworthiness necessitates a variety of events, many of which might be viewed as advantages in and of themselves. First and foremost, a company must instinctively comprehend a market; this will provide you with unrivaled local expertise.

Second, you must develop a marketing plan that conveys your brand to a new audience; this will assist you in achieving your long-term marketing objectives and will begin to attract new customers. Just make sure to keep your credibility in your current area by announcing your move from Texas to LA properly. That way there will be no hurt people and no hard feelings!

Beating your competition

Whereas success on a smaller scale will set you apart from your competitors, success on a larger platform will simply expand the distance. Expanding your business internationally helps you to build new partnerships, get new consumers, and corner markets, and increase brand awareness

You’ll also be more appealing to fresh individuals seeking employment and chances since you’ll be viewed as a respectable and successful organization. While some firms’ expansion is merely temporary, achieving success ensures that your expansion will be long-term. Your competitors will be unable to keep up with your prestigious and well-known venture.

Two people high fiving
Attracting new customers and partners is probably the most common reason why are people expanding your Austin-based company to Los Angeles

Access to new talent

We can’t always find what we’re seeking for where we live, let’s face it. It may apply to both tools and solutions, as well as employees. For example, you will be able to partner up with new companies like from all around the country contribute diverse perspectives and specific skills that you may not find in your own state. Those distinct viewpoints might be the catalyst for your company to stand out from the competition.

Every state has different demography and young professionals that are experts in their unique fields. California is very popular among IT specialists and food production experts. Alongside that, anything that is organic, gluten-free, and healthy will find a home in Los Angeles. You should also take into consideration that LA has access to the ocean, while Austin doesn’t. That opens doors for experts in fishing, surfing, or anything ocean-related! This is just an example of what you could do in LA, but this is just scratching the surface! There are many more areas where you could prosper in the area!

Attracting new customers

Reaching out to a new set of clients is one of the strongest motivations for business development. Even if you already have a well-established client base, there is always the possibility of gaining new consumers as your business grows, especially if that growth entails the introduction of new products and services. Let’s pretend you run a comic book store that has done well selling a variety of comics and month-by-month comic books.

Winner podium
It is a common driver among businesses to want to emerge at the top of the market!

You plan to grow by creating an area within your store where well-known artists would show and sell their unique works. Now, you can reach a new audience of clients who are more interested in the artwork than in reading comic books. You keep your previous customers, but you’ve added a new group of art collectors to your target market.

Moving to LA

When you are expanding your Austin-based company to Los Angeles, you will need to move to LA, at least for a short period of time. It is crucial for you to be by your business in its early days. Since moving can be very complicated, and you will be occupied by your business, it is best to let experts handle the transfer. That way you will be able to stay focused on your business while professionals handle the move. It is the quickest, safest, and easiest way of moving!

In conclusion

As seen above, there are many pros to expanding your Austin-based company to Los Angeles. That is why we compiled this guide with some help from our experts from Moving Company Hollywood. Knowing those advantages will allow you to start thinking about the expansion. You should compare the risks to the rewards and make up your mind.

Top places for relocation

Leave a Reply